perfectly coordinated mannequins, thoughtfully curated racks, and seamless displays—the pinnacle of visual merchandising. meet laura, the moochi visual maestro, whose expertise transforms our stores. step behind the scenes to explore a day in her world and the artistry behind the moochi aesthetic

6:00AM

kickstarting the day the best way with a trusty workout class. typically, my mornings begin with some form of exercise, and today’s HIIT class really set me into gear. it's often a rush to get ready afterwards, but overnight curls always save the day!

8:00 am

arrive at moochi design pod, our head office in grey lynn. a quick review of emails and straight into our weekly merch meeting. in this meeting i act as the voice of our stores and customers, sharing feedback with the merchandise and design teams on our latest products, what customers are asking for, and everything in between. feedback comes directly from our stores, who make expert comments based on their experiences with customers and their environment. this ultimately allows us to make decisions to suit what customers want

10:00 am

next up im off to commercial bay to visit moochi town. presentation of our stores is crucial to my role. i regularly check in to ensure merchandising standards are consistent with the brief and identify areas for improvement - i love catching up with the team while I tinker away!

12:30 pm

back in the office and lunch is calling. my prepared meal often finds a way to evade me, so with a twist of the arm I’m off for a lunch date with some of the team

2:00 pm

with a half day content shoot on the books. my role on shoot is to ensure our garments are captured the way our designers envision them to be seen. i have a mood board on hand to visualize the concept and have racked up my picks to bring this concept to life. I love the creative element behind showcasing the versatility and functionality of our clothing – mentally adding to my wishlist as we go