meet the merch and planning team, a small group of the talented crew that make us moochi.

these women hustle behind the scenes working with design, production, marketing and retail teams day in and out! from analytics and planning through visual merchandising and beyond, meet the taste makers that help keep you dressed your best!

we sit down to chat tips & tricks, all things styling, and of course their must haves from palette one: unitude xx

Support
every woman

"being part of a women's team is
incredibly uplifting, and i feel a deep
sense of pride in our participation in the breast cancer campaign. it's a privilege
to support such an important cause"
-caitlin

caitlin WEARS HER TEE WITH THE BOUNCE MINI SKIRT
head of brand and merchandise
  1. I lead and oversee the execution of the merchandise and brand strategy for moochi, working closely with our design, merch and marketing team to ensure the overall range inspires and meets customer needs. and of course, motivating and guiding our team to bring their best to work, everyday!

  2. describe your style in three words:
    contemporary, sport, luxe

    your fashion philosophy:
    it's always better to be overdressed than underdressed. and don’t underestimate the importance of a solid outfit finisher: hair, jewellery, and great shoes

  3. what you do to wear to feel your best:
    nothing feels better than something new!

key to transeasonal styling:
best to invest in key staples crafted in quality fabrications that wash and wear for seasons to come!

  1. most excited to wear this autumn/ winter:
    our buttery leather glowed pant (splurge for sure) but so worth the cost per wear

  2. your favourite styling tip:
    there is no such thing as too many layers!

Support
every woman

"being part of a women's team is
incredibly uplifting, and i feel a deep
sense of pride in our participation in the breast cancer campaign. it's a privilege
to support such an important cause"
-caitlin

caitlin WEARS HER TEE WITH THE BOUNCE MINI SKIRT
visual merchandiser

i support stores with weekly visual merchandising implementation, visiting stores weekly, preparation and styling for our weekly e-commerce and content photoshoots, fashion shows, events and assisting with writing style copy for the website. no day is the same and there’s always something creative to do!

describe your style in three words:
neutral contemporary- femme

your fashion philosophy:
fashion is subjective, wear whatever makes your feel the most confident!

what you do to wear to feel your best:
i keep my wardrobe rotation simple! simple designs with a small detail/ feature for a point of difference keeps me feeling comfy but elevated 

key to transseasonal styling:
investing in layering options to warm up your basic staples. an oversized blazer suits every mood, and a knit vest layered over your boxy tees and button ups

most excited to wear this autumn/ winter:
styling bands! we’ve just introduced these, they’re perfect to play around with proportions and create a new look

merchandise buyer
  1. i work alongside planning and design to help merchandise and curate our weekly deliveries ensuring cohesion across the range to give our customers what they love, when they most desire it

    describe your style in three words: relaxed, contemporary, classic (with a twist)

    your fashion philosophy:
    wear what makes you smile, fashion is a window to our personalities

    what you do to wear to feel your best:
    it's all about the details interesting cuffs, beautiful fabrication, or an exaggerated collar is always a draw card for me

    key to transseasonal styling:
    layering! but also a stunning coat or jacket can take you through the whole season and transition with your wardrobe as the season changes

    most excited to wear this autumn/ winter:
    i love denim, so i'm coveting the margin trench coat which launched this week with unitude, our first palette of 2025

    your favourite styling tip:
    use the size label as a guide only. buy the size that fits your body shape and is comfortable

junior merchandise planner

i get into the nitty gritty of sales demand and data, ensuring we have the right products in stock at the right time

describe your style in three words:
classic, minimal, and relaxed

your fashion philosophy:
 
i believe in buying once and buying right, investing in high quality pieces that i know i can enjoy for many years

what you do to wear to feel your best:
to feel my best, i love mixing structured pieces with more casual items. a classic white shirt paired with a pair of jeans is one of my go to outfits. it’s a combo that feels both effortless and polished, giving the balance of comfort and style

key to trans seasonal styling:
layering is everything when it comes to transitional dressing, a blazer or light weight cardi are my top picks

most excited to wear this autumn/ winter:
the margin trench. i love how this brings a fresh take on a timeless classic

warehouse co-ordinator and planning assistant

i ensure each store has enough stock of what they need, and that product arrives at store on time each week and that each individual item is beautifully presented ready to shop in store

describe your style in three words:
minimalistic, clean, comfy

your fashion philosophy:
look good, feel good. words to live by

what you do to wear to feel your best:
a crisp white shirt paired with denim. sometimes you just can’t beat a classic!

most excited to wear this autumn/ winter:
the margin tie blazer in camel. i love a neutral tone that still adds some interest to an outfit

senior merchandise planner

i am responsible for analysing sales and market trends, forecasting demand, and strategizing product assortment to ensure we are giving our customers what they want when they want it

describe your style in three words:
classic with a twist (i need 4 words)

your fashion philosophy:
i'm all about investing in quality, things you will have in your wardrobe for years to come

what you do to wear to feel your best:
a perfect, simple tee

key to trans seasonal styling:
i dont think you can ever go wrong with an oversized trench coat, so chic

most excited to wear this autumn/ winter:
since i don’t wear a lot of color, i like to create interest in my outfits by experimenting with proportions, silhouettes, and textures

 

 

go to song?

AP: jet black - channel tres
laura: thats so true - gracie abrams
bridie: find yourself - lukas nelson
ella: electric feel - mgmt
alex s: luther kendrick lamar + sza
georgia: sunrise - simply red

go to office snack?

ap: banana chips
laura: watermelon
bridie: fruit bowl roulette
ella: bluberries
alex s: anything from the lolly jar
georgia: anything stolen from someone else

your 'recharge activity'?

ap:
walking my doggo
laura:
an evening walk in the sunshine
bridie:
catching up with good friends
ella:
exercise. moving my body
alex s:
going to a workout class
georgia:
the gym

 

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